At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this competitive market at the same time ensuring the quality and authenticity are not compromised?
The trick is simple –by working around customer feedback. The underrated customer feedback takes a turn when it comes to creating products as per their need. The organizations that fulfill the gap in the market and create products or offer services to bridge flourish. Be it ‘Salon at Home’ service offered by Urban Clap or online food delivery offered by Zomato, these companies recognized the requirement and how! Till now they use feedback surveys from their customers to not only identify the pitfalls and but to implement the analysis to boost sales. Perhaps it’s time to take out a leaf from their books!