Online review websites combined with customer satisfaction surveys can help you to know about how you’re serving your customer. Many companies may make mistakes by assuming that they are quite interchangeable but the fact is that customer satisfaction surveys and online reviews are different from each other.
Online website reviews can make or break a business. Now businesses are focusing on managing online reputation because your services affect your revenue. But where customer satisfaction surveys are required?
If people somehow leave online reviews, then companies directly encourage the customers to give their feedback about their products and services. There are few reasons why you should not solely rely on review websites as a feedback method-
It is not easy to collect all feedbacks and use that data for making further improvements.
Companies do not have control over what reviewer will talk about
Direct feedback is easy and the company can quickly act upon it.
Importance of customer satisfaction surveys
As the feedback is given directly so there are faster chances of complaints getting resolved.
Find out which product or service is doing well.
Helps to know more about your customers’ needs and gives you the opportunities to expand your business.