45% of small businesses use paid ads, do you? Pay per click (PPC) is an internet advertising model used to drive traffic to websites, also known as paid search marketing. PPC services affords businesses the opportunity to advertise with in sponsored listings of a search engine or a partner site by paying each time their ad is clicked.
So why would you pay for ads when you can reach your audience organically through great content and strategically placed key words. Well, keywords have become increasingly competitive which makes it more difficult for a business that doesn’t have the domain authority to get them into the top rankings on a search engine. That doesn’t mean ditch SEO completely but instead your paid advertising should complement your SEO strategy.
Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. It can help you promote your next marketing initiative, improve brand awareness, or rank for difficult keyword terms. When done right PPC can earn you quality leads. Partnered with a seamless user journey can mean larger ROI.